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Listing Strategy

1316 Royal Street, Key West, FL
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Our Track Record

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Sales Performance
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★Your
★Achievements
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Awards
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Community Involvement
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Notable Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Sean, did an excellent job with assisting me with the sale of my mother's property! He is simply one of the best! He works fast and is very efficient in the work that he does and was always available to answer my questions. He is a caring and gets the job ??.
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Sean is a hard working family man. He is professional, honest, and has integrity. And best of all, he is genuine .. he's the real deal. He always helps people .. whether they're friends, clients, or just complete strangers. I Highly recommend Sean Farrer because you'll not only end up with a great realtor, but also a very good friend.
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Hard to imagine a more professional realtor. Always one step ahead of my needs. Very organized and methodical on his approach. Years of experience in the KW market are readily evident. I have used hom to both buy amd sell property in the Keys…a true pro!
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Sean has been great from the start. My current job had the possibility of moving down to Key West area and I got in contact with Sean. Sean help me look for plenty of properties to go over was very courteous had a lot of knowledge. Upon the notice that I was not going to be transferred, I told Sean with the worry that I would get some kind of bad response from him but with the utmost professionalism and compassion for me not getting getting the job Sean really really understood. Even though I did not buy a home in the area and did not get the job in the area it was a pleasure working with Sean and I recommend him to anybody. The non-rating stars for this rating are there due to the fact that I did not experience those factors and should not reflect any kind of negative impact upon Sean .
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Five stars is not enough! This guy is a real estate rock star. Very patient and professional, even in the worst of circumstances. If you get a chance to work with Sean, consider yourself very fortunate.
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If you are looking for not just and agent that's in real estate to Make a Buck, This guy is the real deal Sean Farrer is an amazing Friend as i would call him, Because he is my agent but has become a friend to me for life, He has all the patience in the world, and no matter how many homes you want to look at he is going to make sure you will find the home you are looking for. I would highly recommend this gentleman to anyone , and have already done so to many of my friends that are interested in moving to the Keys. You want the best of the best and have an agent that makes buyer a house easy this is your guy.
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Sean is outstanding! He kept me up to date on the type of listings I was looking for. Sean, reviewed, discussed and selected properties to view. When he found one, he research comparable sold properties so I knew how much to offer. Sean provided insight and additional detail about the properties. He guided me through the whole process from contract to closing. Sean is very knowledgeable about the real estate market in Key West and the lower keys. He is organized and made the most of my time. I highly recommend working with Sean, he is a professional.
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Sean did an upstanding job bringing the buyer to my terms. In all it took less than 30 days. RrLooking for assistance look no further than Sean Ferrar. Thanks Sean. Dave Simpson
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Sean was Incredible. Knowledgeable, patient and totally professional. He provided sage counsel in an extremely hot market in the Florida Keys…it took over 3 months to find the right property and he was fully engaged until the property closed. If you are looking for a true professional that knows the area and will work for YOU, this is the guy!
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Sean is very knowledgeable about the Key West area and real estate market. Working remotely with Sean, we reviewed, discussed and selected properties to view. Once in Key West, Sean scheduled a two day itinerary to see properties - very organized and coordinated to make the most of our time while in Key West. Sean answered our questions and provided insight and additional detail / perspective about the properties. In addition, as we were from out of town, he suggested some local and fun things to do. I would highly recommend working with Sean - very personable and professional, with great knowledge of the properties and area.
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Working With Sean Farrer, was the most amazing experience i have ever had with an agent, My wife and I probably drove him nuts, we must have looked at 20 plus homes in a 5 day period, and this man kept going on, giving me honest opinion's on what he thought, which i greatly appreciated, he is not just looking to get a commission, but rather to make sure we are getting what we want , he keeps moving down the list until we found my wife's dream house, "Which happen to be the first house i told him about but the last one we looked at". This Man is not only an agent to me but has become a friend for life , Thank you Sean your an amazing guy.
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We are puchasing a condo in Key West. We had 1 conversation with Sean prior to our arrival to describe the criteria of what we were looking for. Upon arrival, he showed us exactly what we wanted. His knowledge of the area and no hard sell approach made for an enjoyable visit. Highly recommend.
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Sean Farrer is a fantastic real estate agent in Key West. Beyond his deep knowledge of the market, he is simply a great person to work with. Sean is genuine, professional, and always goes the extra mile. I am grateful to have him as a trusted referral partner and would recommend him to anyone looking for a top agent in Key West.
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Sean has great knowledge of the Key West real estate market. He was able to use that knowledge to focus is on the right places and avoid places that would not be good for us
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I had a great experience with Sean as my realtor. We were looking at a specific area for a few months and Sean helped me look and assess several different properties. He always had an answer or was able to find an answer very quickly. Every deal has issues, it's important to have a realtor who can handle them when they come up. Sean is a problem solver. He went above and beyond to help with every aspect of finding and purchasing the property. He came highly recommended to me by a friend, and I will recommend him to anyone looking for a place in the Keys. Thanks again for all your help, Sean.
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Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Here's Why Having A Good Driveway Matters When Selling Your Home
If you’re preparing your house to hit the market, we’ve listed down why your driveway plays a crucial...
Read the full article here:
www.keywestrealestateguy.com/blog/why-having-a-good-driveway-matters-when-selling-your-home
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SELLER
A Simple Guide To Choosing The Ideal Paint Color For Your Space
One of the easiest ways to refresh a room is with a coat of paint. Deciding to do a new paint job may...
Read the full article here:
www.keywestrealestateguy.com/blog/simple-guide-to-choosing-the-ideal-paint-color-for-your-space
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SELLER
Easy and Inexpensive Bathroom Updates You Can Make Before Selling Your Home
We’ve compiled these easy and affordable upgrades that can bring style and boost functionality in your...
Read the full article here:
www.keywestrealestateguy.com/blog/easy-and-inexpensive-bathroom-updates-you-can-make-before-selling-your-home
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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1316 Royal St

Key West, FL 33040

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Sean Farrer

keywestrealestateguy@gmail.com
(305) 924-0700
www.keywestrealestateguy.com/team/sean-farrer
4 bed
4 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

1 Buyer

Out of the 10,350 people reached through my Facebook advertising campaign in this area, 1 potential homebuyer in your area have shown interest in a 4-bed, 4-bath home like yours.

I've surfaced 1 person in my database looking for a home like yours in Key West!

Name: Robert Rubio

Phone: (313) 223-7587

Beds: 2 Bath: 4

Price Range: $2.2M - $2.5M

Name: Cindy Williams

Phone: (418) 713-3625

Beds: 3 Bath: 2

Price Range: $2.2M - $2.5M

Name: Ariana Taylor

Phone: (317) 987-4382

Beds: 3 Bath: 2

Price Range: $2.2M - $2.5M

Name: Dylan Gonzalez

Phone: (914) 747-2255

Beds: 2 Bath: 2

Price Range: $2.2M - $2.4M

Name: Owen White

Phone: (912) 296-6569

Beds: 3 Bath: 2

Price Range: $2.2M - $2.4M

Name: James Harris

Phone: (719) 325-2712

Beds: 2 Bath: 2

Price Range: $2.2M - $2.5M

Name: Emma Jones

Phone: (417) 835-2176

Beds: 2 Bath: 2

Price Range: $2.2M - $2.4M

Name: Ruby Moore

Phone: (815) 367-7777

Beds: 5 Bath: 5

Price Range: $2.2M - $2.4M

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

19,098

Views on my personal ads on social media
2% increased

128

Active home buyers searching on my website
2% increased

84

Active buyers I'm targeting with Facebook ads everyday
2% increased

3

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 1316 Royal Street, Key West, FL there are 10,350 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Key West, FL 33040

My Recent Sales in the Key West, FL 33040 area!

1494

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 9/15/2026

Seller Alert

Your Estimated Home Values

1316 Royal Street, Key West, FL
$2,680,300
Data powered by Image
$2.41M

$2.95M
Data as of 09/15/2026
$1,705,095
Data powered by Image
$1.48M

$1.93M
Data as of 09/15/2026

No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with Sean Farrer. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
$1.34M$1.74M$2.14M$2.54M$2.94MFeb 2024Oct 2024May 2025Dec 2025Jul 2026
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Market Trends in Key west, FL 33040

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Sean Farrer

REALTOR®

keywestrealestateguy@gmail.com | (305) 924-0700

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.keywestrealestateguy.com/team/sean-farrer
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.